After 30 years in the real estate industry, California real estate mega-broker Walter S. Sanford has seen it all. He's prospered in the real estate challenges we have every day! Challenges such as recessions . . . then depressions -- and has made three fortunes to remain standing as one of North America's greatest real estate success stories. (He will tell you why it took 3 times!)
Walter joined the multitude of real estate agents when few mistakes could be made in the market of the late '70s.
He quickly modeled his operations after the most successful agents in the business and, with several "out of the box" innovations of his own, earned a major fortune before the age of 20. Then the stern 1980s rolled around and the inexperienced Sanford found himself highly leveraged with negative cash flow on 409 apartment units. He promptly lost his equity and was left with the dubious distinction of losing more money in real estate than most people had ever made all by the age of 22.
It was at this time that Walter graduated from USC with a major in real estate finance, and started his real estate career as a small independent in Long Beach, California. Needing $30,000 a month to pay off his past mistakes, Sanford combined aggressive promotion and the systematic use of teams. Soon he was closing more than 300 transactions per year.
By 1982, Sanford was the dominant agent in California real estate and on his way to becoming North America's Number One Realtor (R). Since then, he developed numerous systems, technologies, and attitudes that enabled him to build what many consider to be one of the top real estate careers in North America with more than $70 million in production as a single-man office PER YEAR! A pioneer for personal promotion, the use of assistants and the effective research of hot demographic groups, Sanford operates a very profitable real estate system while building a respectable portfolio of properties for himself.
An innovator and creator of nearly a quarter century in the real estate business, Sanford is one of the nations most requested speakers, parlaying vital and current information to beginning and advanced REALTORS (R), governmental agencies, economic advisors and national print and television media. No one gives more real, low cost, profit producing real estate ideas than Walter Sanford.
